NM-01: Heinrich Unveils First TV Ad, Stresses Working Class Roots

Democrat Martin Heinrich, running for Congress in NM-01, has released a video of his first TV ad (above). The ad --which will start airing tomorrow -- stresses his working class roots, his dedication to working class values and his experience fighting for families and their interests in New Mexico. I like the quick cut style, which should be very effective in getting viewers' attention on a TV screen.

None of the other candidates in the First District race on either side of the aisle have, to my knowledge, aired any TV advertising so far. With the June 3rd primary only weeks away, I expect we'll see more action on TV soon from those who can afford it.

Text version:

The son of an electrician and a factory worker, Martin Heinrich learned early on the value of hard work and fighting for what's right. That's why as a City Councilor, Martin Heinrich led the fight to raise the minimum wage. It's why Governor Richardson appointed Martin Natural Resources Trustee, where he fought to clean up the water in the South Valley.

Now Martin Heinrich is running for Congress to fight for new priorities. To bring our troops home from Iraq and focus on families here. I'm Martin Heinrich and I approved this message. 

The Heinrich campaign has also been very active on the internet, with an ongoing web ad campaign expected to get more than 500K impressions, primarily in the District. The ad also gives a prominent spot to their campaign website URL, underlining the tech savvy nature of Heinrich's operation.

DFA-Democracy for New Mexico has endorsed Martin Heinrich for Congress. Please consider donating some time or money to his campaign.

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